Meraas
Client
Real Estate
Industry
Mobile Apps
Project Type
Meraas required a unique way to engage with retail customers and, at the same time, create footfall for their retail tenants across various destinations in Dubai. Based on Prototypes' experience in creating retail offer applications, the Sunsational Summer app was born. The app allowed users to redeem offers from restaurants and stores located in Meraas destinations such as City Walk, Boxpark, The Beach, and more.
By creating an app that enables Meraas tenants to offer discounts to their customers, Meraas created a new digital channel that would allow the group to promote and reward customers for visiting various Meraas destinations. Customers could download the application, register for an account, and redeem unique offers across numerous restaurants and retail outlets.
The main objective was to increase footfall and sales for the retail businesses within Meraas destinations.
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Prototype is a Digital Strategy & Transformation Agency founded in 2010 with the goal to help companies innovate and become digital industry leaders.
As a UX-focused digital agency, we create digital strategies & technology solutions from our offices in Dubai.
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