5 Creative Ways to use QR Codes
by Alex Tuesday, February, 26, 2013 - 12:50
Prototype’s Kinect Experiment
by Alex Thursday, September, 8, 2011 - 13:44
The Kinect for Windows SDK is available to everyone to create applications for THE KINECT. The toolkit includes everything you would need to start up - drivers, installation/help documents, rich APIs for raw sensor streams and human motion tracking and resource materials. All you need to do is think out of the box because the opportunities with Kinect are endless!
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Are websites still important ?
by Alex Wednesday, September, 7, 2011 - 13:41
With the current buzz around social media for business which includes Facebook fan pages, Twitter profiles and mobile apps that do ‘almost’ the job to have a complete online presence – we found a question that needs answering “are websites still important?” Surely, most of you must have pondered on this question too?
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Responsive Web Design for Mobile Accessibility
by Alex Thursday, August, 11, 2011 - 13:53
More users are browsing the internet using mobile phones and tablet PCs. This results in many different screen resolutions to be considered when designing a website. On mobile phones websites are usually displayed in a scaled down version which makes it harder to read and require the user to zoom into the content. Appearance on tablet PCs is usually held identical to the desktop version which is also not always ideal. It is not only about screen resolution, but also the use case of each device. Desktop, tablet or mobile apps users browse websites with a different intent and are looking for different information. For example quick access on your mobile, great reading experience on your tablet or more functional use on a desktop. They are also used to native applications that provide them with a great user experience and this experience is very device specific i.e. you operate an Android phone differently than you operate a Blackberry etc.
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How custom fonts make a difference in digital branding
by Alex Tuesday, July, 19, 2011 - 13:37
Typography can be one of the most challenging design elements when it comes to web and digital design. In the past, designers had to stick to a handful of fonts that would render consistently across websites which led to much frustration, for brand consultants and designers alike.
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Why are you making me think?
by Alex Tuesday, July, 12, 2011 - 13:35
Website Usability Most marketers, designers and/or brand managers strive to create strong brand impressions, whether this is through a print campaign, a billboard or a website. Although website design is a lot different than print advertising, the approach is pretty much the same. If a user is struggling to use your website, he/she will not care about that 60% discount promotion. Website usability is key. If a user can use your website with minimal effort, he/she will develop a positive affinity with your brand. This positive feeling that is created (although unconsciously most of the time) is what can keep a customer or push them right to your competitors. What you may not know... Most of us do not recognize or even think about how online user’s use websites, the average user goes through almost the same mechanics listed below:
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