Facebook News Feed Update To Change Business Marketing Rules
by Alex Saturday, March, 30, 2013 - 13:37
Facebook have just announced the change of their newsfeed design and users can opt in to get early access to the new layout until it will be implemented for all users in the coming months.
The new design focuses even more on your personal news and is further optimizing the Facebook experience.

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Employers hiring ‘socially certified’ people?
by Sarah Friday, March, 29, 2013 - 12:35
In today’s world, it is no secret that most of us lead two lives that are quite closely interconnected. One is our real day-to-day life, which still relies on human interaction, verbal speech and body language, and the other is our online world; which has none of the above.
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How to Effectively Integrate your Social Marketing Efforts
by Alex Tuesday, February, 26, 2013 - 12:58

Social media integration has become an infamous buzzword used by marketers to connect the dots between their different online platforms. However, sometimes it appears that it is no longer about integration, but about how do I place a Twitter widget on my website or how to make sure I have all the social network icons on my next printed flyer.
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LinkedIn but feeling left out
by Sarah Monday, February, 25, 2013 - 13:03
As many of you may have recently noticed, LinkedIn has a relatively new feature which allows you to add your own skills in the form of short keywords and your 1st level contacts can endorse you for those skills.
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Why Middle East Businesses Will Benefit From Advertising on Twitter
by Sarah Tuesday, February, 12, 2013 - 13:09
Companies in the Middle East can now promote their products/services on Twitter following the latest news that the micro blogging site has recently confirmed. This step will surely bring Twitter back to the spotlight. In the past 2 -3 years; we continued to receive feedback from various clients that come from different industries a sense of hesitation when it comes to active engagement on the platform due to the fact that it did not allow anyone to advertise or escalate their brand's name. This resulted in clients not understanding the importance of the platform and perceived it as just another social media platform.
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Don’t be fooled by the Numbers
by Sarah Monday, December, 31, 2012 - 13:12

It’s been a very productive season for Prototype, with loads of attention to social media!
We introduced our social media lounge, a place where we get together to discuss the latest trends in social media, new opportunities, and more. So we would like to share some of our chitchats and findings with you, continue reading to find out more!
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Top Digital Marketing Trends 2012
by Alex Monday, May, 28, 2012 - 13:21
Prototype has recently been asked what are the top Digital Media trends to watch and here is our list:
Content Curation
Whoop, whoop, who would have thought of content… But seriously, with new sites like Pinterest.com taking off like a rocket it shows that content discovery and sharing should become a very important part of your strategy. Content curation then means to discover, aggregate and share content that is relevant to a specific subject matter and for marketers there are different ways to get involved: either by creating content that is unique and sharable or gathering and curating content yourself. The more relevant, up to date and unique your content is the more people you can reach and have the opportunity to transport your brand messages and products.
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Social Media: tips, tricks and more…
by Alex Monday, February, 20, 2012 - 13:23
With Social Media, we can transform the way we interact and communicate not just with our clients, but also about our products and services. Prototype creates social media strategies and we understand how difficult these can be to think and apply. So to help all those who are planning to jump on the Social Media (SM) bandwagon, here are few tips and tricks to help you get started:
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Social Media for the Finance Sector
by Alex Monday, October, 24, 2011 - 13:45

Social Media (in theory) is a technology for sharing information and enabling conversations between people in an easy and social manner – definitely seems like a good place for you to be for various reasons:
When we talk about modern marketing-techniques – we think Social Media (SM) – because – it helps promote your brand and products, allows you to have direct conversations and build relations with your customers. It drives traffic, and even helps in your SEO while building your online profile and reputation. Most importantly, anything on social media spreads across the community like a virus and is a cost-effective way to get quick visible results.
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